Elliott Sinclair Marketing Advertising & Design Communications

Recreational Management Inc. accepted our recommendation to use direct marketing to focus its advertising on the Chicago and Detroit areas. It worked. Visits to Searchmount Ski Resort increased 200% in the first year.

Brochures is totally re-design with new
logo to reach the
more sophisticated
market in Chicago and
Detroit.

Small high frequency promotional
newspaper ads featuring events and
specials ran in major US cities
while billboards were strategically
placed along Michigan routes leading
to ski country.

Efforts to promote
the ski resort and the area were
recognized by media and local
governments.

Tourism