After years of modest sales growth in wheelchair assistive
devices, Special Health Systems Inc. adopted our
recommendations and revisions to their marketing
approach. increased by 75% within 3 months.
The successful strategy provided the framework for the
launch of a new product which surpassed the success
of the flagship product line within 6 months.
Our strategy to switch the ad's message to promote
independent lifestyle while featuring the
product's many competitive attributes helped
push the product sales up 75%. This also
helped position this small Canadian company
among the big three authorities in its field in
the USA
Our research clearly showedthat the geriatric market
was untapped. A more
affordable model of the
flagship product was
developed. The response
was immediate. Demand
required increasing the
production plant from
5000 to 45,000 square
feet. Efforts to promote
the product to the
general public using
"infomercials" ceased
when the company was
sold to a US
multinational.
Our tenacious approachto media relations not
only resulted in prime ad
placement but also
generated full product
exposure from our press
releases such as this
cover story in a key trade
magazine.
Even on a modest budget enhancements to
the booth's visual appeal and
product presentation at North
America's largest Health Care show
improved staff morale and
generated leads that translated
into record sales
